Showing posts with label Money's. Show all posts
Showing posts with label Money's. Show all posts

Sunday, 20 October 2013

Money 3.0: How Bitcoins May Change The Global Economy
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By Timothy Carmody
Image : Vicki Behringer/AP

After the feds seized and shuttered Silk Road, an online marketplace for illegal drugs, earlier this month, some technology experts started sounding the death knell for Bitcoin, Silk Road's international currency of choice. Instead, we may soon see Bitcoin's real value.

Invented in 2008, Bitcoin is not the first attempt at an all-digital, cryptographically based currency. Others have existed in one form or another for nearly fifty years, but have either failed to take off or dramatically crashed and burned. Bitcoin is the first cryptocurrency with the deep structure, wide adoption, and trading momentum to achieve escape velocity.

Originally published on National Geographic

In practice, Bitcoin blends credit cards' ease of digital transfer with the relative anonymity of a cash handoff. Like all currencies, the problems it poses are both practical and metaphysical; like cash or credit, Bitcoin is somehow both more and less real than the goods it is traded for.

Until now, the most well-known of these goods have been illegal drugs, like those on Silk Road. But the drug marketplace's shutdown gives Bitcoin a chance to gain some much-needed legitimacy. "It's a watershed moment for Bitcoin," Marco Santori, the chairman of the regulatory-affairs committee of the Bitcoin Foundation, told The New Yorker. "Bitcoin's PR problem, with which it has struggled for the last year or so, is being addressed in a very direct way."

Bitcoin's future potential was a hot topic this week at emTech, an MIT conference on emerging technologies. In a panel hosted by MIT Technology Review's Tom Simonite, MIT economist David Johnson and BitPay CEO Stephen Pair discussed Bitcoin's complex relationship with paper currencies, credit, and state authority.

Johnson noted that buyers and sellers, banks and governments all care deeply about what money is used for. Money's use carries associations of value, which in turn helps establish whether a currency, a payment form, and a social model for transactions are legitimate. "It's hard to bring any of them on board if the money is associated with behaviors consumers are troubled by," Johnson said at emTech.

"The key to the legitimacy of the system for all of these parties is to establish that people using the system are acting legally and responsibly."

In turn, Pair denied that Silk Road's association with Bitcoin would prove fatal to the cryptocurrency. "Silk Road used a lot of technologies. First, it used the Internet. It also used Tor [a network using "onion routing" relays to conceal a user's location identity] for anonymity. And then it used Bitcoin for payments," said Pair. Silk Road's shutdown "shows that just because you use Bitcoin doesn't mean you can evade law enforcement."

If until now, Bitcoin has been a notorious outlier, this is its chance to redefine itself as a mainstream contender.


What is Bitcoin For?

If it's not to move drugs or launder money, what is Bitcoin for?

Let's assume that the Silk Road arrests halt or at least slow Bitcoin's use at the fringes of the law, at least until those actors tighten up and regroup (and law enforcement does the same). Let's further stipulate that the number of people interested in Bitcoin as an academic exercise or as an ideological argument about fiat currencies has (like the total number of Bitcoins itself) a hard upper limit.

Pair and Johnson both argue that Bitcoin still has tremendous potential doing what it was built to do: transfer money from person to person without stopping for national borders or rent-seeking middlemen. Those people can be investors, merchants, and even migrant workers, all participating in one of the largest, strangest, but most elegant exchanges the world has ever seen.


Bitcoin's Origins

Bitcoin's invention is attributed to Satoshi Nakamoto, a pseudonym for a person or group who, apart from a 2008 paper introducing Bitcoin, have remained anonymous and absent, a virtual author.

Bitcoin is backed by no government, and its value isn't rooted in precious metals. Instead, it's distributed across the entire network of users, its roots in complex digital mathematics. Bitcoin supporters say that this makes the currency immune to manipulation by politicians or oligarchs seeking to move its value up or down for politics or profit.

"Bitcoin's integrity is guaranteed by the rules of math and the laws of physics," Pair says. Such rhetoric is common in the world of digital currency, where reverence for Bitcoin has succeeded gold for many hard-money enthusiasts. They've entered into an uneasy and unusual alliance with anarcho-technologists who distrust government authority and believe in the power of distributed networks and open-source software.

With governments' financial and credit troubles in turn causing major problems for their currencies, global investors are looking for something firmer than the promise of a central bank. In September, Tyler and Cameron Winklevoss—Facebook bridesmaids turned Bitcoin entrepreneurs— touted the digital currency as a solution to the world's troubled currency markets. "It's Gold 2.0," Tyler Winklevoss said.

Like gold or other precious metals used as specie, Bitcoins are scarce. But their scarcity is algorithmic, as opposed to natural or accidental.

New Bitcoins are added only by being "mined," in the high-tech equivalent of a land rush. Computers on the Bitcoin network race to solve increasingly complicated mathematical problems. The first to do so has its solution verified by the other nodes on the network. Once verified, the Bitcoin can be traded using Bitcoin's wallet software.

Bitcoin mining guarantees a fixed rate of inflation (relative to itself). It roots the value of Bitcoins in the work needed to solve the puzzle. And the decentralized proof-of-work consensus protocol guards against fraud and counterfeit.

In Pair's words, Bitcoin "commoditized the process of securing the network." All the work done by financial centers and payment systems to detect fraud or counterfeit for traditional currency and credit markets is done all along the network according to the peer-to-peer protocols for Bitcoin. And the costs of that work are likewise distributed throughout the system, paid for through Bitcoin mining. This is what lets Bitcoins be traded and exchanged without huge fees.

There are a little over 11.78 million bitcoins in circulation, with a total capitalization of 1.6 billion USD, and typically somewhere between 50,000 and 70,000 bitcoin transactions each day. As more and more computers participate in bitcoin mining—daily unique bitcoin addresses reached a high of over 100,000 this summer—and the mathematical problems needed to earn new bitcoins have grown more complicated, the average operating margin for miners has plummeted. Mining has switched from being a frontier gold rush to a relatively mainstream, industrial-grade operation.


Digital Currency's Future

Today, essentially every digital transaction and every international transaction involves a use of one form or another of virtual currency or credit.

Transaction and exchange fees, taxes, and payment delays exist to provide short-term credit, guard against counterfeit, excessive withdrawals and other kinds of fraud, and to extract income. Bitcoin is designed to provide the same security guarantees and convenience of credit, while foregoing its extra processing times and fees.

You settle with Bitcoin immediately, just like cash. Unlike a credit card exchange, where your credit card number and security information are handed over completely for any transaction, a transfer is authorized only to pay a specific amount.

In principle, Bitcoin's independence makes it more stable than traditional currencies like dollars or euros. In reality, its value has fluctuated wildly over its four-year-existence.

Today, the price of one Bitcoin has stabilized at about $140 US; it briefly dipped down to $121 USD after Silk Road's shutdown, but quickly rallied back. But just a year ago, the price of a Bitcoin seemed stable at about $12 USD. Those are some wild swings.

The exchange values matter, both to people who mine or invest in Bitcoins and to users who want to use them for everyday goods and services, which are usually denominated in local currency. (Local currency is also used to pay taxes, which Bitcoin transactions sometimes try to avoid.)

But what Bitcoin also does is make digital payments possible for people who not only don't have PayPal, but don't have a functioning credit system. In many parts of Africa, Latin America, and south Asia, most people have no access to credit or digital payments; with Bitcoin, that infrastructure comes for free.

Pair's company, BitPay, converts Bitcoins back and forth into various local currencies without charging a transaction fee. (Instead, it charges a flat monthly rate.) Its clients include hosting companies, computer and electronic equipment companies, and companies that sell internationally.

"With Bitcoin, you can take an international payment with no risk of credit card fraud," says Pair. "We sometimes forget that there are many countries where you can't take a credit card payment. Those countries become isolated from the rest of the Internet economy... For many of these countries, if this payment system works, if the U.S. and Congress can support and tolerate a reputable, well-paid industry, this will be a big connector to the world economy."

The area with the biggest potential for Bitcoin worldwide is probably international remittances: money sent home by workers living abroad. Currently, this money has to be handled by several intermediaries: banks, wire services, and currency exchanges all take their cut. A recent report by Businessweek noted that the average fee for remittances was 9 percent of the money transferred, with conversion to cash often costing an extra 5 percent. Western Union's profit margins are enormous for an intermediary, nearly 16 percent, and most of its costs are devoted to the technologies moving money from one place to another, guaranteeing the legitimacy of the transfer. In short, Western Union spends and earns billions to do what Bitcoin does for free.

Instead of Western Union, migrant workers (or businesses operating on their behalf) could use Bitcoin to send payments from one country to another through email, without worry of fraud or needing to support an elaborate exchange or credit market.

It would be real-time, immediate settlement at a fraction of the cost. In ten years, instead of international drugs, Bitcoin could act as a genuine lingua franca for international work.

"The vast majority of the planet don't even own a bank account," Bitcoin evangelist Jonathan Mohan tells PBS Newshour. "And it's my contention that—and a lot of people think this—that, just as in Africa, they didn't go to phones. They went directly to cell phones, that, in the same sort of adoption curve, in these developing nations, you're not going to see them start getting bank accounts. You're going to see them just going straight to Bitcoins, because if you own a Bitcoin address, you have a bank account on your phone that you can interact on the global stage with."

There are still real problems. Johnson thinks that Bitcoin has yet to suffer its first genuine crisis of legitimacy, and its proponents haven't developed a political strategy to reassure wary states and investors that the currency can play nice. And the rhetoric of many Bitcoin proponents assumes a sophisticated understanding of its underlying technology that is far from widespread, especially among the world's poor.

Investors and miners can debate the nuances of different cryptographic schema, but for most of us, money is ultimately an article of faith.


Money 3.0

It seems inevitable that money, already virtual, will only become more so as we shift into a digital economy.

"Money has become data," Ben Milne, founder of Dwolla, a real-time payments company, said at emTech. "There needs to be an infrastructure that allows people to exchange whatever they have for whatever they want, that confirms who they are, and confirms that the transaction is legitimate."

He notes that while today, credit cards handle trillions of dollars in transactions, ACH's virtual transfers where no physical money changes hands handle tens of trillions. If digital companies or currencies can make these transactions more secure, more efficient, and more immediate, that can unlock value for everyone, even some of the companies that currently benefit from the high barrier of entry to traditional banking.

And Bitcoin can still affect the world economy even if it does not become a currency that everyone uses or understands. "If Bitcoin becomes widespread, respected, and legitimate, that pressures everyone—all the central banks and banking companies—to bring down those costs in order to stay competitive," Johnson says. "Or everyone could just use Bitcoin," adds Pair.

The Secrets : Online Money Laundering
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Money laundering is increasingly becoming a cybercrime. Gone are the days when the bad guys would pop down to the casino and hope to convert their loot into a clean win on the roulette table. And less popular is the old scam of taking out an insurance policy and then redeeming it at a discount.
Originally posted on MIT Technology Review
Instead, modern criminals are focusing on the Internet. And the opportunities for turning dirty money into a spotless shade of green are plentiful.
So today, Jean-Loup Richet, a research associate at the ESSEC Business School just outside Paris, surveys the new techniques that criminals are using in a report written for the United Nations Office on Drugs and Crime. And he reveals just how creative and opportunistic money launderers have become.

Researching these kinds of operations is inherently difficult. As Richet puts it: “Bad guys and their banks don’t share information on criminal pursuits. “
Instead, he has had to cast his net a little wider. Richet’s main sources of information are online hacker forums where anonymous criminals exchange tips on the best ways to launder money and are surprisingly frank about their methods.
In some ways, many of these methods are unsurprising. A common approach until recently was to use the Costa Rican digital currency service called Liberty Reserve. This converted dollars or Euros into a digital currency called Liberty Reserve dollars or Liberty Reserve Euros, which could then be sent and received anonymously — one of the few services to allow this. The receiver can then convert the Liberty Reserve currency back into cash for a small fee.
In May this year, however, U.S. authorities shut down the service and charged its founder and various others with money laundering.
But Richet says the closure of Liberty Reserve is unlikely to end these practices because there are so many alternatives. These include WebMoney, Bitcoins, Paymer, PerfectMoney and so on.
Another increasingly common way to launder money is to use online gaming. In a growing number of online games, it is possible to convert money from the real world into virtual goods services or cash that can later be converted back into the real thing. “Popular games for this type of scam include Second Life and World of Warcraft,” says Richet.
Then there are the money mule scams. Most people will be familiar with the spam in which a high level official from a developing country asks for your help in transferring significant amounts of money and are prepared to pay well for your services. But first, they require your banking details which they promptly use to empty your account and then disappear.
In a growing number of cases, however, the criminals do actually transfer large amounts of money into your account and then ask you to forward it. However, since this involves stolen funds that are being laundered, you are accountable for the crime.
Another scam is to offer people jobs in which they can make a substantial income working from home. However, the "job" involves accepting money transfers into their accounts and then passing these funds on to an account set up by the employer. In other words, money laundering!
And these are just a few highlights from Richet’s comprehensive trawl. Part of his goal with this research is to make people aware of the kinds of scams that go on so they are less likely to fall victim. “As individuals, it is our responsibility to stay informed, and always be aware of the methods these criminals may use to involve us in their laundering schemes,” he concludes.
A worthy goal no doubt, but one that also publicizes the schemes for other criminals to copy. Whether this is a risk worth taking is hard to gauge.


Saturday, 19 October 2013

By Going Mobile Ads, Google Winning Online Ad War
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Image : Paul Sakuma AP


SAN FRANCISCO – Google is losing the battle against falling ad prices, but still winning the online advertising war.


In its earnings report Thursday, the company revealed the decline of a key pricing metric has once again accelerated, as its cost-per-click fell 8% from a year earlier.

The reason is a surge in mobile ads, which cost less per unit and have lower click rates than those served onto desktop computers.

Google CEO Larry Page said almost 40% of the traffic on the company's YouTube video site now comes from mobile device users, up from just 6% two years ago.

Yet the search giant more than made up for lower prices with higher volume, as its number of paid clicks climbed 26% year-over-year. That was higher than the 21% jump reported by rival Yahoo earlier this week.

The net result was a 19% jump in quarterly revenue (or 12% including its lagging Motorola handset unit) and a 36% surge in net income.

Google's ad numbers suggest that changes the company has made to how it sells advertising have merely slowed -- not stopped -- the downward pricing pressure caused by a surge in mobile ad traffic.

Close Google watchers will remember that the impact of mobile ads on Google's business first revealed itself 15 months ago, during its quarterly earnings report in July 2012.

That's when the company reported its cost-per-click dropped 16% from a year earlier, alarming Wall Street and prompting a short-term drop in its stock price.

In response, Google made changes to how it deals with professional online ad buyers, essentially stripping them of the ability to target ads at either desktop, tablet or smartphone users.

Instead, the company's technology now determines where and when to place text and video ads onto those different platforms, based on where Google thinks is best.

Thanks to the new method, which Google has dubbed "enhanced campaigns," the company earlier this year had slowed the annual rate of decline in its cost-per-click to 4%.

Yet the decline has accelerated during the last two quarters, and for the period ended in September prices were falling at twice that rate.

The reason is mobile.

Google's algorithms can't change the fact that most mobile device users think cheap-looking text ads that pop up on smartphones or tablets are more annoying than enticing.

Annoying ads aren't clicked on as frequently as relevant ones, which is one reason mobile ads are so cheap per unit.

The click-through rate for ads served on Android-powered tablets fell to 2.3% in the third quarter, from 3.2% a year earlier, according to a report released this week my market researcher The Search Agency.

For smartphone users, the rate dropped to 3.1% from 3.9%.

Sheer volume is another reason for the decline. The number of these ads is exploding as more consumers make the switch from desktop computers to mobile devices.

That same report from The Search Agency showed that one-third of the clicks on Google search ads in the U.S. now come from mobile users.

No wonder mobile ad revenue skyrocketed 145% during the first half of this year to $3 billion, compared to the same period in 2012, according to the latest report from the Interactive Advertising Bureau, a trade group.

That's eight times faster growth than the overall online ad market.

Those findings were echoed in the data from The Search Agency, which found that click volume on tablets in the U.S. surged 63% during the third quarter and tablet advertising spending, 68%.

The surge came even though the cost-per-click for all ads displayed on tablets in the U.S. fell 10.4% in the third quarter, compared to a year earlier, as the report said.

Clearly, there's money to be made in mobile ads, and Google – no surprise – is capturing a large chunk of it, even as the average unit price of its search ads continues to fall.







Friday, 18 October 2013

Google Beats Q3 Earnings, Stock Jumps Above $900
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Google beat earnings and revenue estimates for the third quarter, sending the stock soaring back above $900 a share in after hours trading.
The search giant reported earnings of $10.74 per share on revenue of $14.89 billion for the September quarter, beating Wall Street estimates for earnings per share of $10.34 on revenue of $14.8 billion.
“Google had another strong quarter with $14.9 billion in revenue and great product progress,” Larry Page, Google's CEO, said in a statement. “We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”
The number of paid clicks on Google ads increased by 26% year-over-year and 8% from the previous quarter, but the average price advertisers pay Google per click continues to decline. Google's cost-per-click decreased 8% from the same quarter a year earlier and 4% from the second quarter.
The company's stock has hovered around $900 in the months since its last earnings report. As of publication, the stock had jumped nearly 6% to more than $940 after hours, after having ended the trading day at $888 a share.






Twitter's Most Popular Cashtag Is $AAPL
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BY ZOE FOX

Apple's cashtag $AAPL is Twitter's most popular stock. In August 2013, $AAPL was mentioned more than 83,000 times.
Behind $AAPL are Tesla Motors' $TSLA and BlackBerry's $BBRY.
Statista created this chart showing the 10 most popular Twitter cashtags, a feature launched in July 2012, which treats stock symbols like hashtags.


Thursday, 17 October 2013

Zynga Cofounder Leaves The Company
09:34 0 comments

BY SETH FIEGERMAN
Image: Justin Sullivan/Getty
Justin Waldron, one of Zynga's cofounders, announced late Wednesday night that he would be departing the company after more than six years.
In a post on Facebook, Waldron praised the company and its employees, but noted that "it's time to leave Zynga and venture off on my own again." Waldron did not offer any details about where he may go next, though he recently highlighted the fact that he has been investing in startups.

Appeared on Mashable

Several prominent people have left or been pushed out of the gaming company in the past year or so as it struggles to regain its footing in the gaming market, including top execs like Zynga's chief operating officer and chief marketing officer and big names like Paul and David Bettner, who created Words With Friends, and OMGPOP founder Dan Porter.
Even Mark Pincus, the best known of Zynga's founders, stepped down from his role as CEO to make way for Don Mattrick, a former Xbox executive, to take charge of steering the company.

Zynga did not immediately respond to our request for comment on Waldron's departure. The company's stock was down more than 1% in premarket trading following the news.

Twitter Hires Google Advertising Executive Ahead Of IPO
08:58 0 comments

BY SARAH FRIER
Image: Justin Sullivan/Getty Images

Twitter has hired a Google advertising executive to be head of retail, as the company ramps up hiring and works to expand its business ahead of an initial public offering.
Originally published on Bloomberg 
J.J. Hirschle, who directed media and entertainment advertising at Google, will be responsible for the team selling advertising products to retail companies, Will Stickney, a spokesman for Twitter, said Wednesday. He starts Oct. 28.
The hire comes as Twitter builds its advertising business by reaching out to retailers, among others. The San Francisco-based company, which is preparing to go public in the most-anticipated U.S. technology offering since Facebook last year, has disclosed in its S-1 prospectus that it is growing revenue from advertising, even as it remains unprofitable.
Twitter has been hiring quickly to beef up its workforce and expand its business. In a filing this week, the company said it added 300 employees in the third quarter, for a total of 2,300. Twitter has been in talks to lease a 320,000-square-foot office space adjacent to its San Francisco headquarters as it grows, people with knowledge of the discussions have said.
Twitter has poached from Google before. Last year, Twitter hired Shailesh Rao, who had been leading Google’s display-advertising sales in Asia.
What to add here? Share your thoughts? Comment below :




Wednesday, 16 October 2013

Twitter Q3 Earnings: The Good, The Bad And The Ugly
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By Seth Fiegerman

Twitter may not be a public company yet, but it effectively reported third quarter earnings on Tuesday — and the results were mixed.
The social network updated its S-1 filing with the SEC ahead of its upcoming IPO with new numbers through the end of the September quarter. The previous S-1, which was first made public on Oct. 3, included numbers through the end of the June quarter.
Originally appeared on Mashable
The latest numbers show strong year-over-year growth in Twitter's revenue and continued success in monetizing on mobile, but the company's losses are growing steadily while its user numbers are not.
The Good
Twitter revealed that it generated $422 million in revenue through the first nine months of the year, or $169 million for the third quarter. That's more than twice the revenue it earned in the same quarter a year earlier and puts Twitter firmly on the path to topping half a billion dollars in revenue for the year.

Perhaps just as important for investors, Twitter now gets more than 70% of its ad revenue from mobile, up from 65% at the end of June. That serves as further validation that Twitter is much better positioned to monetize mobile than Facebook was at the time of its IPO — though Twitter admitted in the previous S-1 filing that advertising revenue per timeline view on mobile still lags behind desktops because the company's promoted products receive "less prominence" on the smaller screens.
Twitter also noted that the amount of ad revenue it generates per timeline view — its preferred metric for showing how it monetizes user engagement — was $0.97, an increase of nearly 50% from the previous year. Likewise, the number of ad engagements on the social network increased by 58% from the previous quarter, continuing a trend of double-digit percentage increases.

The Bad
Twitter's revenue is growing, but so are its losses. The company's net loss for the first nine months of the year was $133.9 million, a whopping 89% increase from the same period a year earlier. Operating expenses also ballooned to nearly $550 million through September, well above the $394 million through all of 2012.
Beyond that, Twitter says that the number of timeline views per monthly active user — its metric for assessing user engagement on the social network — actually declined slightly from the previous quarter, though the reason given is pretty vague.
"We experienced a 1% decline in timeline views per MAU during the three months ended September 30, 2013 from the three months ended June 30, 2013," the company wrote in the updated S-1, "which we believe was primarily driven by certain product changes we made in the three months ended September 30, 2013 to improve the overall user experience."
The Ugly



Twitter's user growth rate is slowing down, both on a quarter-over-quarter basis and a year-over-year basis.
Twitter had about 232 million monthly active users in the third quarter, up from 218 million in the previous quarter and 167 million in the same quarter a year earlier. To put that another way, Twitter's active user numbers grew by just more than 6% from the previous quarter, compared to a quarterly growth rate of more than 10% a year earlier.
Perhaps the one silver lining for user numbers, though, is that Twitter did experience decent growth in the United States. Twitter now has 53 million monthly active users in the U.S., up from 49 million at the end of the previous quarter. That's the largest quarter-over-quarter growth since the fourth quarter of 2012.
Twitter is expected to go public on Nov. 15 and it intends to list on the New York Stock Exchange with the ticker TWTR.
Image: Gerard Julien/Getty


Ireland To Alter Company Tax Laws After Apple Controversy
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Irish Finance Minister Michael Noonan promised to amend the country’s corporate tax laws, trying to calm a controversy over how U.S. companies use the nation to lower their tax bills.
“I will be bringing forward a change to ensure that Irish registered companies cannot be ‘stateless’ in terms of their place of tax residency,” Noonan said in Dublin as part of the 2014 budget Tuesday. “Ireland wants to be part of the solution to this global tax challenge, not part of the problem.”
U.S. senators John McCain and Carl Levin in hearings in March labeled Ireland a tax haven.Apple reduced its tax bill by setting up a unit in Cork, which didn’t declare tax residency in Ireland because it’s neither managed nor controlled in the country, according to Senate hearings. As the unit is incorporated in Ireland, it’s not a U.S. tax resident.
Investigations found that Apple avoided paying income tax on billions of dollars of profit during the past four years in part by moving patent rights to a web of offshore subsidiaries. The company said it doesn’t use “tax gimmicks.”
The proposed changes “will not impact on any Irish incorporated companies that may be tax resident in another low tax jurisdiction,” said Peter Vale, a tax partner with Grant Thornton in Dublin. “However, it sends out the right message in terms of Ireland’s desire to be part of the global initiative to resolve global tax inequities.”
Tax Residence
While some companies like Apple cut their tax bills using Irish subsidiaries that don’t declare tax residency anywhere in the world, others do so in zero-tax or low tax jurisdictions.
LinkedIn, for example, cuts its global tax bill by paying tens of millions of dollars a year in royalties to an Irish unit that declares its tax residence in the Isle of Man, corporate filings show.
Noonan said Ireland is “100% committed” to its 12.5% company tax rate.
Andrea Nahles, general secretary of Germany’s Social Democrats party, which is in talks with Chancellor Angela Merkel to form a coalition government, said Monday that Ireland’s corporate tax rate “is simply too low.”
Ireland’s company tax regime “is under siege,” said Michael McGrath, finance spokesman with Fianna Fail, the nation’s largest opposition party. “None of us should be complacent about the mutterings we are hearing from Germany.”
Originally published at Bloomberg

Tuesday, 15 October 2013

Why Would The UK's Top-Paid CEO Leave For A Job At Apple?
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In a surprise move, Apple announced Tuesday that it had hired Angela Ahrendts, the chief executive credited with turning Burberry around, as senior vice president of retail and online stores — a newly created position. Burberry, in an equally surprising and more unconventional move, announced that its chief creative officer, Christopher Bailey, will be adding Ahrendts' duties as CEO.
The hire is a huge coup for Apple: Ahrendts, 53, is arguably the most coveted CEO in fashion — and the best-paid CEO in the UK. Since taking over the helm of the company seven years ago, annual revenue has grown to nearly $3.2 billion, up more than 250% from 2006. The price of Burberry's stock has risen even further, up 300% since her arrival to about $1,600 per share.
Ahrendts, along with Bailey, is credited with completely reinventing the legacy British house, which in 2006 had lost much of its prestige due in part to over-licensing of its brand. (As Fortunepointed out previously, retail and wholesale sales were up just 2.2% the year she arrived, underperforming the luxury sector's 13% growth.)
Ahrendts' first task was to buy back those licenses, including its fragrance licenses, and reposition Burberry as a luxury heritage brand. She also — importantly for Apple — aggressively expanded Burberry's retail footprint, both on the ground in the United States, Europe and China. Strategically, she closed many underperforming stores as well. She also oversaw the reinvention of Burberry's online flagship, using the website less as a sales channel and more as a destination for brand-rich experiences like Art of the Trench, Burberry Bespoke and live, shoppable videos of its runway shows.
Under Ahrendts, Burberry stores have become bigger, richer and more technologically advanced, the latter more than any other participant in the luxury sector. The crown jewel in Burberry's retail empire is its 27,000-square-foot flagship store on Regent Street in London, which opened in September 2012.
As a retail experience, it's impressive. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and mirrors. At times, models walk between video screens; at others, rain begins to pour, climaxing in a thunder crack that shows on every screen and echoes in every space in the store, including fitting rooms. RFID chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content — say, information about a bag's stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk — appears.
Ahrendts is largely credited for turning Burberry into a beacon of digital innovation. She has spearheaded many high-profile consumer-facing projects, broadcasting runway shows live in 3D, and embracing platforms like Facebook, Twitter and Google+ to reach millennial consumers. More impressive is her work on the back end, incorporating systems from Salesforce and SAP to improve internal and external communications, for example. (I highly recommend watching the video below.)


There's also Ahrendts' longstanding admiration of Apple. In a 2010 WSJ. magazine profile, Ahrendts said that she didn't look to other luxury fashion houses for strategic inspiration.
"If I look to any company as a model, it's Apple," she said. "They're a brilliant design company working to create a lifestyle, and that's the way I see us."
Such credentials and enthusiasm for the company suggest that Apple could have picked no one better to run its offline and retail operations.
"This is a huge coup for Apple," Sucharita Mulpuru, a retail analyst at Forrester, told Mashable. "She's one of the true A-listers in retail and is someone that actually brings power, influence and credibility to the role. A much needed improvement from one of their last disastrous retail hires, the guy from Dixon's [John Browett], which I always thought was baffling because it was one of the worst retail stores in the world."
"If you think what she has done at Burberry particularly in China this is a perfect marriage," said Justin Cooke, a former vice president at Burberry and now CEO of marketing agency Innovate7.
But why would Ahrendts, who has spent the last seven years running her own high-profile company and gracing the covers of magazines like Fortune, leave to take a senior vice president role at Apple?
"They must have given her the promise of more money than you or I could ever even imagine possessing," Mulpuru conjectures. "That's one of the only three reasons you'd give up being a CEO of an ostensibly successful company. Reason two would be if you were being pushed out or had serious conflicts with your team. Reason three may be the strongest of all: Maybe she really wants to grow and learn, and she is a bit obsessed with technology … and this could be an intellectual endeavor for her," she said, adding that Ahrendts may be particularly interested in Apple's moves into the wearable technology industry.
But perhaps, Mulpuru said, Apple lured Ahrendts with something more: "Maybe they've promised to groom her to be Apple's CEO."
Mulpuru acknowledges it's not a sure thing, of course. "There are a whole lot of people who would need to agree to that, and there are dozens of worthy competitors," she said. "I will say, she's got enough of the glossy story and panache to actually rival a Steve Jobs in that role."
How big will Ahrendts' impact be at Apple? That's difficult to tell. As Mulpuru points out, Apple stores only make up about 15% of Apple's total sales, and much of Apple's retail traffic is generated by visits to the Genius Bar (a.k.a., tech support). Perhaps that's why Apple's stock remained flat after news of Ahrendts' appointment. "What would move the price [of the stock] now is product innovation, not store innovation," Mulpuru said.
Still, Apple's retail revenues are about seven times that of Burberry, which may help explain why Ahrendts saw the Apple position as a bigger opportunity. There's a turnaround opportunity, too: As The Wall Street Journal states, Apple's average revenue per store declined 2.5% between September 2012 and June of this year.
She may be giving up being a big fish in a small pond for the opposite — but it is an awfully big pond. when Ahrendts assumes the role at Apple this spring, she will become the only woman on Apple's executive team.
Meanwhile, Burberry will have to grapple with the loss of one major leader and make due with the remaining. Investors appear uncertain whether 42-year-old Bailey, a designer by training, can handle the dual roles: Shares of Burberry were down 7.6% to $1,464 at when the markets in London closed on Tuesday.
"I am confident that, with [Chairman John Peace's] continued guidance and the executive team's support, Christopher, as one of this generation's greatest visionaries, will continue to lead Burberry to new heights," Ahrendts wrote in a statement announcing Bailey's appointment.
Cooke, who also worked with Bailey at Burberry, echoed her statement to Mashable. "[Bailey] is a tremendous leader and motivator of people," Cooke said. "He was always so involved in the strategy, the culture and the positioning of the brand, it was a true partnership. For sure he will need great people around him to do both the CEO and his creative role, but there is an amazing team of people there and the Chairman John Peace … will ensure Christopher has everything he needs to be successful."
Image: Ian Gavan/Stringer/Getty Images
Originally appeared on Mashable