Monday, 21 October 2013

How 6 Tech Underdogs Became The Industry's Most Respected Founders
13:53 0 comments

BY TRACEY WALLACE

We're finishing the last chapters of our October #MashReads non-fiction book club pick, Malcolm Gladwell's David and Goliath, and really hoping you are, too.
If you aren't caught up on the premise of David & Goliath, then you should know that Gladwell goes into some serious detail and makes a very compelling argument that many disadvantages in our lives are not really disadvantageous at all. Certainly no one would wish dyslexia or an over-populated school on anyone, but it turns out that, despite common beliefs and stigmas, situations like those can in fact benefit those who lived through them, and managed to persevere, much more than those who didn't have to face them at all.
Originally published on Mashable
That concept certainly rings true in the tech industry, where many of the most well-known entrepreneurs started in schools, neighborhoods, family situations and hospital beds that we all actively try to avoid. Yet, these five founders — plus one CEO — are proof that the situations we most dread can be the best teachers when it comes to letting nothing stand in your way.
1. Joe Fernandez - Founder Of Klout
Image: Ramin Talaie/Bloomberg/Getty Images


Joe Fernandez faced an uncomfortable dilemma that turned out to be his light bulb moment: he had his jaw wired shut for three months to allow it to heal after a surgery. Not necessarily the ideal scenario for conducting business, but it was at this time that Fernandez realized something he had missed before — if you can't talk, social media is absolutely essential for easy communication.
"It was amazing to me that the people I trusted the most, I could tell them anything instantly from my phone [on Facebook or Twitter] and it would have an impact on them. And... what they were saying would have an impact on me," Fernandez told Mashable in an early interview. "I don't know if it was the pain relievers but I got really obsessed with the idea that, for the first time, word of mouth was scaleable and the data was there to measure it."
From there, his idea for Klout, a site that measures your influence on social media, grew, leading him to create a 9-figure startup and eventually pull data for half a billion people on Twitter, Facebook, LinkedIn and other social media sites.
In Fernandez's own words, found on his about.me page: "I am really good at falling on my face but even better at getting up swinging."
2. Alexis Ohanian — Founder Of Reddit
Image: Heather Kennedy/Getty Images for SXSW
Alexis Ohanian was only a month into his Y Combinator summer in which he and co-founder Steve Huffman built Reddit when he received the first of three disheartening phone calls.
First, it was a call from his then girlfriend's mother. Her daughter, who was studying abroad in Germany at the time, had fallen out of a five-story window and was in a coma.
Next, it was a call from his own mother. Max, his family dog, had died after having suffered from Cushing's Syndrome for quite some time.
And finally, it was a call from his father. His mother had been diagnosed with class IV Glioblastoma multiforme — terminal brain cancer.
The story of how Reddit was founded and the long hours, fueled by pizza and beer, that Ohanian and Huffman put into the site are well documented and extraordinary on their own. But it is these words, written on Ohanian's blog in 2010, that really shine light on his unfaltering determination:
"And you'd better believe that when you come home to a mother battling brain cancer and a father spending every waking hour taking care of her and running his own business, you don't complain, you don't cower, and you most certainly don't quit."
3. Larry Ellison — Founder Of Oracle
Image: Justin Sullivan/Getty Images
People will say that Larry Ellison, Silicon Valley's most infamous bad boy, has a big ego — but it is exactly that ego which has gotten him, and Oracle, to where he is today. And, that ego is seemingly impossible to break down, even against bad news, blunders or situations that would mentally exhaust any entrepreneur. Then again, Ellison isn't just any entrepreneur.
At 9-months-old, Ellison's 19-year-old mother gave him to her aunt and uncle to adopt in Chicago's South Side. It would be 12 years until he learned that he was adopted, and 36 more until he would actually meet his birth mother. His has never met his birth father.
He later dropped out of the University of Chicago after his adoptive mother died, never earning a degree, moved to California and bounced around odd jobs for eight years. But, he had learned to code back at school and that won him a contract with the CIA to build a special project code-named "Oracle." He and his co-workers finished that project a year early, leaving them time to build a commercial-facing version.
"I don't think my personality has changed much since I was 5-years-old. The most important aspect of my personality, as far as determining my success goes, has been my questioning conventional wisdom, doubting the experts and questioning authority," Ellison said in an interview with the Academy of Achievement. "While that can be very painful in relationships with your parents and teachers, it's enormously useful in life."
4. Don Charlton — Founder Of Resumator
Image: FlickrAlphalab
Don Charlton lived in poverty until he was 18-years-old and cites paying for his $75 bus ticket to college as the biggest personal obstacle he has overcome. Despite his poverty, he managed to earn and subsequently save that $75 by painting classrooms from 7 a.m. to 4 p.m. and then working at McDonalds from 7:30 p.m. to close. He worked 80 hours a week at minimum wage in the late 90s to save $150.
Half of that went to his bus ticket.
Over the next decade, he combined his art passion with computer programming, won awards for his interactive designs, developed software and then, in 2009, launched Resumator, the company that hires for the likes of Instagram, Hootsuite, Klout, Bitly and even Mashable.
When asked what inspires him in an interview with Idea Mensch, Charlton said:
"People overcoming obstacles. That is the story of my life. I went to college with $75 and my bus ticket. I did okay. Jay Z grew up in the Marcy housing projects. He’s worth half a billion. I will always root for the kid who comes from nothing and does something before the kid who came from something and is simply following someone else’s Blueprint (Jay Z reference intended)."
5. Steve Jobs — Founder of Apple
Image: Flickracaben
It'd be hard to make a list about insanely successful entrepreneurs who faced circumstances that society deems "disadvantageous" without mentioning Steve Jobs.
Jobs was born to a single mother in the 1950s and given up for adoption to Paul and Clara Jobs, under the condition that they would send him to college. However, Jobs was extensively bullied in school, particularly in middle school, where he had advanced a grade and was smaller than most of his classmates. Eventually, he refused to go to school unless his parents sent him elsewhere.
They did, and the rest is history.
Moving the family to Palo Alto meant better schools, despite many financial sacrifices, and though Jobs remained somewhat of a loner, a math teacher nurtured his love of technology and he eventually joined the math club where he met other like-minded students.
And now, that house on 2066 Crist Drive in Los Altos, California, where Jobs built the first Apple computer, may soon be a historical site.
“You can’t connect the dot looking forward; you can only connect them looking backwards,” Jobs said in his Stanford commencement address in 2005. “So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
6. Plus: Ursula Burns - CEO At Xerox
Image: Ramin Talaie/Bloomberg/Getty Images
Ursula Burns might not be the founder of Xerox, but as the CEO who has managed to shake off the company's carbon copy reputation, she certainly is has built a brand new company.
Raised by a single mother living in public housing in Manhattan's Lower East Side, it was Burns' love for math, and her mother's inspiring outlook on life, that got her to where she is now.
"Many people told me I had three strikes against me. I was black. I was a girl. And I was poor," wrote Burns in her LeanIn story. "Mom didn't see it that way. She constantly reminded me 'where I was didn't define who I was.' She knew that education was my way up and out."
Did we miss any of your favorite tech entrepreneurs and CEOs who have overcome the odds? Tell us their story in the comments!









Hulu Plus iPhone App Adds Support For Google Chromecast
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BY SAMANTHA MURPHY KELLY
Image: AFP/Getty Images
Hulu Plus has added iOS support for Google's popular Chromecast device, which plugs into any HDTV to let you watch online videos from your tablet, smartphone or computer, the company announced on its official blog on Monday.
Hulu Plus first came to Chromecast on iPad and Android earlier this month.
Rumors have long circulated that the $35 HDMI dongle, which debuted this summer, would bring Hulu Plus content to users. The device already supports Vimeo, Redbox Instant, Netflix and YouTube, and compatibility with HBO is also said to be in the works.
Originally published on Mashable
The Hulu Plus app also allows users to browse content, pause shows and add episodes to a queue, while simultaneously "casting" it to a TV.
"The Hulu Plus integration with Chromecast will convert your app into a custom remote letting you control video on your Chromecast connected TVs, while allowing you to browse the Hulu Plus app directly from your iPhone," Karan Nischol, Hulu's senior product manager, wrote in the statement.
But this might not be the first time Chromecast users are accessing Hulu content. A study from Parks Associates revealed about 33% of Chromecast users are are bypassing Hulu Plus' $8 monthly subscription cost by accessing the free PC version online and streaming it to the device.
Although Chromecast is only available in the United States right now, international users have reportedly been able to access the Android app in the Google Play store. The news could hint to a possible launch of the Chromecast in other markets.
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Google Launches 'Project Shield' To Defend Against Cyberattacks
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BY LORENZO FRANCESCHI BICCHIERAI
Image: KIMIHIRO HOSHINO/AFP/GettyImages
Websites run by dissidents and human rights activists around the world have a new ally in the fight against oppressive regimes: Google.
To defend against the growing threat of cyberattacks, and specifically Distributed Denial of Service attacks (DDoS), which can take down a site with a massive stream of malicious traffic, Google has launched Project Shield. The new tool protects sites from being taken offline, allowing them to serve their content through Google's infrastructure.
Originally published on Mashable
The tool, unveiled on Monday at the Google Ideas Summit in New York, N.Y., is designed specifically for websites that operate in high-risk conflict zones, where governments might try to take down websites that broadcast anti-government information, or help dissidents organize. In other words, Project Shield could serve to protect online activists in Syria, Egypt and other countries where the Internet is under government control.
"DDoS attacks allow anyone to purchase someone else's silence," C.J. Adams, an associate at the Google Ideas think tank, said during the launch of the tool. "That hurts the Internet and it hurts free expression online."
Adams used the example of Aymta, a site that alerts Syrians when a scud missile is launched, calculating the area where it could land. The website, developed by Dlshad Othman, a hacker and Syrian activist, was targeted and taken down by the Syrian government with a DDoS attack in July.
"Government malicious actors know that that's how this works so they design attacks specifically to take away information at the points were it's needed the most," Adams said.
Often, those access points are in the hands of small organizations with very limited means.
"There are so many organizations that need this sort of protection," said Scott Carpenter, the deputy director of Google Ideas, in an interview with Mashable. "And they are very small, they are very easy to knock offline."
Project Shield combines Google's own internal anti-DDoS mitigation technologies and its Page Speed Service (PSS), a paid service that allows websites to serve content through Google.
Google is now inviting webmasters involved in sensitive websites, like those run by human rights organizations, or independent news sites in conflict zones, to apply to become the project's first round of "trusted testers." They will be able to use the tool free of charge, although Google may start charging in the future.
At the summit, Google also unveiled an interactive digital map of DDoS attacks around the world. The map, developed in collaboration with security firm Arbor Networks, shows current attacks as well as past ones dating back to June 1, 2013. The site allows visitors to see where the attacks are purportedly coming from, how intense they are, and it also aggregates news articles related to the attacks.




Facebook Average Referral Traffic To Media Sites Up 170% This Year
12:54 0 comments

BY TODD WASSERMAN
Image: Getty/KIMIHIRO HOSHINO
Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year.
Facebook also disclosed that from September 2012 to September 2013, Time's referral traffic rose 208%, BuzzFeed's increased by 855% and Bleacher Report experienced a boost of 1,081%. Facebook also announced a feature called Stories to Share for page managers of media firms that recommends which stories to share on Facebook.
Andy Mitchell, director of partnerships for Facebook, attributes much of the growth in referrals to improvements in Facebook's News Feed algorithm. "We're getting better at showing the right story at people who are interested in it," he says. In addition, Facebook has shared best practices with media firms, which help them post more effectively, he says.
New research from SimpleReach bolsters the claim. SimpleReach found that Facebook drives more traffic to media sites than any other social media platform.
Originally published on Mashable
Meanwhile, Facebook had some advice to media firms: Post more. Facebook worked with 29 media sites over a seven-day period recently and found a greater number of posts "frequently" increases referral traffic by more than 80%. During that test period the site posted 57% more articles, which netted an 89% increase in outbound clicks to their domains plus 10% more Likes on average. The number of net fans per page rose 49%.
That said, Mitchell does acknowledge that the law of diminishing returns applies: At some point, you can overload fans with too many posts. Facebook doesn't have a recommended number of posts. Mitchell says media properties have to determine a figure on their own.
Along the same lines, Stories to Share helps those media firms figure out which stories to post next. The recommendation widget is pretty straightforward: It analyzes your homepage to see which stories people are sharing the most on Facebook even though the media property hasn't yet shared it through its Facebook account. That feature is going live on Monday with 1,5000 news organizations. Stories to Share had been in beta with a handful of news organizations (the company declined to identify which ones) over the past few weeks.
The emphasis on media partners comes as Facebook has recently revved competition with the much-smaller Twitter for ad-spending opportunities related to real-time marketing like second-screen conversations and trending news items. Encouraging news organizations to post more often will aid a Trending Articles feature that seems to be a likely next move for the company.
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Apple iPad Event: The Ultimate Wish List
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BY CHRISTINA WARREN

At Apple's iPad event Tuesday, the company is expected to unveil a redesigned 9.7-inch iPad and a new iPad mini.
We've already assessed the probability of the biggest Apple rumors and asked our community for your wish list, now it's our turn to share what we would most like to see the Cupertino giant.

Originally published on Mashable
Aside from a retina iPad mini, many of the items on our wish list are actually on the Mac side of the equation — not the iOS side. That's probably because with all the new stuff in iOS 7, it's easier to reach for the stars when it comes to Mac hardware.
Check out our wish list, and be sure to let us know what you want to see in the comments!

Retina iPad Mini

It's pretty much a given that Apple will unveil an updated iPad mini during Tuesday's iPad event. What's less clear (no pun intended) is what resolution that new tablet will have.
Conflicting reports of the retina-nature of the iPad mini have persisted since the summer. Still, it's our number one request from this event.
When Apple launched the iPad mini without a retina display last year, it was acceptable -- if only because with the smaller form factor, the lower resolution wasn't as much of a detriment. Moreover, when given the choice between a battery/screen trade-off, we think Apple made the right call.
This year, things are different. Most tablet manufacturers have a small-screen device with a high-resolution screen -- in addition to a lower price. And as we've seen from the latest Nexus 7 and Amazon's new 7-inch Kindle Fire HDX, it's possible to get both battery life and high resolution these days.
Come on Apple, mama wants a retina iPad mini for her birthday!

New Mac Pro With 4K (Retina) Cinema Display
When Apple unveiled a preview of the new Mac Pro back at WWDC, we all had a good laugh at its new futuristic industrial design, but we were also awed by its power and forward-thinking potential. As Mashable editor-in-chief Lance Ulanoff wrote, "there is truly a method to the design madness."
Mac Pro users have been waiting for a truly modern, updated Mac Pro for years. The new Mac Pro, teamed with Thunderbolt 2, promises to be the ultimate machine for professional users.
At NAB Show back in April, Intel first unveiled Thunderbolt 2, which has a big focus on 4K. Apple confirmed at WWDC that the Mac Pro will be the first machine to ship with Thunderbolt 2.
Which means, that we should be seeing an updated Apple Thunderbolt Display, hopefully running at 4K (3,840 x 2,160). Now, 4K isn't "retina" by Apple's typical double-resolution standards (which would put the current 27-inch Thunderbolt Display at 5,120 x 2,880), but we think it's close enough that the company could call it retina while delivering the 4K resolution that many video professionals crave.
I'll be honest, I'm almost more excited about a 4K Apple Thunderbolt 2 Display than I am about the Mac Pro -- if only because that's something I can probably afford.

Update Haswell Macbook Pro With Retina

Speaking of 4K -- let's talk about the MacBook Pro with Retina line. Back in June, Apple updated the MacBook Air with Intel's new Haswell chipset. Since then, MacBook Pro owners have been waiting to see the update hit the high-resolution notebooks.
In our dream world, Apple will update the 13- and 15-inch MacBook Pro with Retina notebooks with Haswell chips (for better battery life and improved integrated graphics with 4K support) and also include Thunderbolt 2.

Updated Haswell Mac Mini

If we're getting a new Mac Pro and new MacBook Pro with Retina devices, why not get a new Mac mini? We'd love to see a Haswell-based Mac mini with better integrated graphics to support connecting to a 4K display.


Game Controllers For iOS/Apple TV

At WWDC, Apple announced that iOS 7 would have support for third-party controllers. We've discussed what users can expect to see from these controllers and iOS 7 gaming in general, but we haven't seen the controllers hit the market. What better time than now to show stuff off?
I know I can't wait to play Infinity Blade on my HDTV using an Apple TV and a dual-joystick controller.

Retina MacBook Air

The most beloved Mac notebook of all time might just be the 12-inch Aluminum PowerBook G4 and plenty of vocal users still lament the lack of a small form-factor "Pro" designated Apple laptop.
That's why the recent rumors of a 12-inch retina MacBook Pro are so compelling. Now, those rumors suggested a 2014 release date, but this is our wish list, so datelines be damned! If we can't have a retina MacBook Air, we'll take a 12-inch MacBook Pro with Retina.

The iWatch

Could there be a better "one more thing" moment than a new Apple wearable device? It's a long shot -- and we certainly don't expect to see Apple unveil the mythical iWatch at Tuesday's event -- but we can dream, can't we.
In our perfect world, the iWatch would not only be beautifully designed, it would have amazing battery life, a great interface and work seamlessly with our favorite apps. Oh, and it would look good on a woman's wrist.





Adblock Plus Now Blocks Facebook's Biggest Annoyances
12:19 0 comments

BY THORIN KLOSOWSKI

Adblock Plus has updated with a new set of features to hide a bunch of Facebook's biggest annoyances, including cleaning up your news feed and sidebar.

Ortiginally published on LifeHacker

The update isn't really about ads. Adblock Plus already blocks out ads, sponsored stories, and promoted posts, but this update adds a bunch more options. You can set it up to block news feed annoyances like "entertainment pages you may like," sidebar annoyances like "nearby places" or "rate movies," or everything. The everything option includes:

  • Music Pages You May Like
  • Entertainment Pages You May Like
  • Add to Movies
  • Add to TV Shows
  • People You May Know
  • Rate To Add To Your Movies
  • Rate To Add To Your TV Shows
  • Rate Books You’ve Read
  • Rate These Places
  • Get Important News
  • Recommended Pages
  • Rate Movies You’ve Watched
  • Rate TV Shows You’ve Watched
  • Suggested Groups
  • Friend Finder/Find More Friends
  • Games You May Like
  • Play It Again
  • Suggest Friends
  • Nearby Places

  • With Adblock Plus installed, just head to this page and pick the options you want to block.

    Killer Robots With Automatic Rifles Could Be On The Battlefield In 5 Years
    02:11 0 comments

    SWORDS, a previous generation of weaponized robots, had its combat duties curtailed when it made movements without being given a command. (Photo: QinetiQ)


    Robots armed with automatic weapons, anti-tank missiles and even grenade launchers are marching, er, rolling ever closer to the battlefield now that they’ve shown they can actually hit what they’re supposed to.
    Four robotics companies — HDT Robotics, iRobot, Northrop Grumman and QinetiQ — recently ran their M240 machine gun-armed robots through a live-fire demo at Fort Benning in what has been dubbed the “Robotic Rodeo.” The point was to give the brass a chance to see just how viable such systems are.
    Originally published on Wired Top Stories
    The Army, which issued a favorable assessment of the technology last week, doesn’t see our armed robotic overlords as weapons taking the place of boots on the ground, but rather as combatants working alongside troops in the field.
    “They’re not just tools, but members of the squad. That’s the goal,” Lt. Col. Willie Smith, chief of Unmanned Ground Vehicles at Fort Benning told Computerworld. “A robot becoming a member of the squad, we see that as a matter of training.”
    Senior Army officers attending the rodeo appeared satisfied with the robots after seeing them accurately hit targets 500 feet away, and they hope to see battle ‘bots in action within five years.
    “We were hoping to see how they remotely control lethal weapons,” said Smith. “We were pleased with what we saw here. The technology is getting to be where it needs to be.”
    This isn’t the first time the Pentagon has played with weaponized robots, but earlier experiments proved such machines weren’t ready for primetime after some of them moved without commands.
    Northrop Grumman’s CaMEL (Carry-all Mechanized Equipment Landrover), among the armed robots at the rodeo, can be fitted with automatic weapons, anti-tank missiles and grenade launchers. It can run for more than 20 hours on 3.5 gallons of fuel, according to the company, and carry a load of 1,000 pounds. It also can produce power to charge batteries or power other systems.
    “CaMEL is a multifunction platform that can quickly transform from supporting troops to protecting troops as an armed wingman, increasing the firepower of dismounted platoon and company maneuver units,” said Phil Coker, director of the Integrated Platform Solutions business at Northrop Grumman’s Information Systems sector, in a statement. “Its hybrid engine allows the armed CaMEL to operate very quietly – a real plus on the battlefield – and travel farther to provide firepower where it’s needed.”
    To see this baby in action, check out this video:

    Microsoft Surface 2 And Surface Pro 2
    01:52 0 comments

    After Problem-Plagued Year, Microsoft Re-Surfaces

    Microsoft’s Surface devices are the physical embodiments of its operating system. That was true of last year’s devices, which, like Windows 8 itself, many people found perplexing. And the new Surface 2 and Surface Pro 2, much like the new Windows 8.1, reflect iterative refinements based on what Microsoft learned after releasing its products in the wild.
    These devices feel more refined. The keyboards are more responsive, the battery life, cameras and displays are all better. There are no dramatic changes, but everything is a little bit nicer. I liked the Surface devices Microsoft released last year, and I like these even better. But they aren’t without problems, some of which are significant.
    Originally published on Wired Top Stories
    There are two devices, both of which come in multiple configurations. There is the ARM-based Surface 2, which runs Windows 8.1 RT–a bare-bones version of Windows that can only run applications from the Windows Store. It won’t handle your longtime x86 apps. And then there is the Surface Pro 2, which has an Intel Core i5 processor, runs Windows 8.1, and can do anything and everything a regular Windows machine can. Both are essentially tablets with detachable keyboards. Both are designed to be touched. The Pro comes with a pen input too, so you can scribble away.
    Some of the upgrades are really noticeable. Take the kickstand that props the device upright. Its hinges now stop at two different angles: one designed for a desktop, the other for your lap. Battery life really is great. With casual on and off use, you should be able to run all day on both. My tests found almost five hours of video playback on the Surface Pro 2, and almost seven and a half hours on the Surface 2. Did I mention both come with 200 GB of SkyDrive storage?
    Overall, these are just really well-built devices. Solid. Light. Responsive. Here’s an anecdote that I think speaks to build quality. While testing these, I had both set up on a ledge in our home that overlooks a stairwell. A friend, looking at them, picked one up by its keyboard, not realizing it is connected by mere magnets. It popped off, and the Surface fell about 12 feet, tumbled down a couple of steps, and smacked and skittered across the hardwood floor below. I cursed. But not only was the Surface unblemished, the movie it was playing never even stuttered. It was as if nothing had happened.
    Speaking of the keyboards, these too have gotten upgrades. I had gotten used to typing on a Touch Cover and can hit it quickly enough and without making a sea of errors, but the new 2.75-millimeter-thin Touch Cover 2 is far more responsive than its predecessor. The keys are illuminated so you can use it in the dark. It’s more sensitive. It’s easier. Similarly, the 5.4-millimeter-thick Type Cover 2 has been improved in subtle ways (it’s also backlit and hey you can get it in a few different colors). But while both are responsive, both still feel small. If this were your only computer, my guess is that you’d find the keyboard cramped.
    That cramping also exists on the desktop environment. Windows 8.1 made it clear that, despite complaints, Microsoft isn’t retreating from its touch-first operating system philosophy. (Nor should it; the world is changing.) It pushes you to use programs from the Start screen and the Windows Store, where you’ll find apps optimized for gestures over mousing. And when you do use the Desktop mode on either device, the interface elements feel very, very small. Almost unnavigably so. It’s hard to operate menus or hit buttons, which is exacerbated by the very small trackpad on both style keyboards.
    This is true both not only of the Surface 2, which runs a stripped-down version of Windows, but also Surface Pro 2, which runs a full version of Windows 8.1 capable of fielding all those traditional desktop apps you’ve been using for years. While you won’t spend much time in the desktop environment with the former, it’s certainly one of the latter’s selling points. But trying to accomplish things with the tiny trackpad, or using your fingers to poke at the screen, is difficult.
    Which means that the Windows Store apps, the ones that can run both on ARM and x86 machines, are an essential part of the user experience. A year ago, reviewing the Surface RT, I wrote that “overall it’s quite good; certainly better than any full-size Android tablet on the market. And once the application ecosystem fleshes out, it’s a viable alternative to the iPad as well.”
    That fleshing out still has not happened. Honestly, I expected the Windows Store to come alive with apps over the past year. Microsoft, after all, is a company with a massive, well-established developer network. It seemed likely to me that developers would dive in. I was wrong.
    The Windows Store does have lots of apps. But too many are crappy little parasites that prop up the store’s numbers without actually adding any value. Worse, many of the applications from major developers are half-assed. Dropbox and Evernote, for example, are hobbled compared to the versions you’ll find on other platforms. The Windows Store version of Evernote, for example, will not even record audio notes.
    If you only want to use a Surface for web browsing, email, and office applications, you’ll do fine (especially thanks to the needed overhaul of its mail application). Microsoft has you covered on all that. But look for many of the applications that have made tablets not just useful, but delightful–like Flipboard, or Instapaper, or Pocket, or even a legit YouTube app–and you come up empty.
    The bottom line is that once you venture beyond the Windows Store applications Microsoft itself makes, and a very small handful of others, there is not a lot to love. Will you love the Surface as a tablet? I don’t know. How much do you love Microsoft Office?
    The Surface line is still great hardware–even better than the original, which I liked quite a lot. But it has a real software problem that doesn’t appear to be getting much better and may even be locked in a downward spiral. Not many people are buying Windows RT devices, so developers aren’t writing apps, which gives people little reason to buy it. Chickens and eggs.
    This is, of course, less of a problem on the Surface Pro 2, which has the full arsenal of Windows desktop apps to fall back on. Dropbox is Dropbox; Evernote is the full elephant. But if you are just using Surface Pro 2 as a desktop machine, you would do likely do better for your money to go with a touch-capable ultrabook.
    I’m still bullish on Surface, and Windows 8.1. Both show an immense amount of promise. But both are hobbled by the application situation in the Windows Store. This is a problem that Microsoft has to solve. Without more third party programs designed to run as touch-first (dare I say Metro) experiences, Surface risks becoming little more than a curiosity.
    Here we have some picture about Microsoft Surface Pro:







    All photos by Josh Valcarcel/WIRED
    • Surface Pro 2: $900 for 64GB, $1,000 for 128GB, $1,300 for 256GB, $1,800 for 512GB, Surface 2: $450 for 32GB, $550 for 64GB, Touch Cover 2: $120, Type Cover 2: $130 
    • · More info from Microsoft
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